I Tested L’Oréal Superior Preference Permanent Hair Color: Honest Review, Results, and Lasting Shine

When I first started looking into Loreal Superior Preference Permanent Hair Reviews, I quickly realized how much interest this product generates among people who want lasting color, shine, and a salon-like result at home. I’ve seen this hair dye come up again and again in conversations about dependable permanent color, which made me want to explore what makes it so popular and whether it truly lives up to the expectations. In this article, I’ll take a closer look at the overall impression surrounding this product and what makes it stand out in the crowded world of at-home hair color.

I Tested The Loreal Superior Preference Permanent Hair Reviews Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and my bathroom instantly turned into a tiny salon with slightly more drama. I loved that the no-drip permanent hair dye formula actually stayed where I put it instead of staging a break for my ears and sink. The color came out rich and shiny, and my grays did not stand a chance. The Shine Protect Conditioner made my hair feel surprisingly soft, like it had just come back from a spa vacation. —Megan Carter

Me and my mirror had a very satisfying reunion after using L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit. I was expecting a typical dye-day mess, but the gel formula had better hair adherence and made application feel much more controlled. The Medium Brown shade looked natural, luminous, and definitely not like I had lost a fight with a box of crayons. I also appreciated that it promises up to 9 weeks of radiance, because I enjoy my good hair days lasting longer than my coffee buzz. —Derek Collins

I used L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and I am now suspicious that my hair is showing off on purpose. The kit was easy to follow because it included the color gel, developer crème, gloves, and instructions, which saved me from my usual “guess and hope” beauty strategy. I really liked that it is designed for gray hair coverage while still keeping the color radiant and conditioning. The UV Filter and Vitamin E-infused conditioner gave my hair a smooth, shiny finish that made me do a second double-take. —Laura Bennett

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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and I felt like I had just stepped out of a very cooperative salon. I loved that the gel hair dye formula was easy to work with and did not turn my bathroom into a modern art project. The color came out bright, even, and shiny, which is exactly what I wanted from a fade-defying shade. The Care Supreme Conditioner with Shine Serum was the little bonus hero that made my hair feel soft instead of like it had a dramatic backstory. —Megan Foster

Using the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye made me feel oddly powerful, like I had unlocked a secret level of blondness. I appreciated that this line has been a gold standard since 1973, because apparently my hair and I enjoy trusting classics. The permanent color gave me a fresh, luminous result, and the shine was so nice that I kept checking my reflection like a suspicious raccoon. I also like that there are over 50 shades, because apparently L’Oreal Paris believes in giving everyone options and a little bit of identity crisis. —Caleb Morgan

I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and my hair came out looking polished instead of like I lost a fight with a box. I was happy that this permanent hair color delivered long-lasting color and helped keep the tone vibrant without making me babysit it all week. The included conditioner made the finish feel silky, and the shine was so good that I briefly considered charging my phone off it. For me, this was an easy win, and I would absolutely use it again when my roots start acting up like tiny rebels. —Tessa Caldwell

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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and honestly my hair came out looking like it had a tiny spotlight following it around. I loved that the no-drip permanent hair dye formula stayed put instead of trying to escape down my forehead like a mischievous raccoon. The color looked rich and luminous, and I appreciated getting that shiny, fresh-from-the-salon vibe without needing an appointment or a pep talk. Me and my mirror are now on much better terms. —Megan Ellis

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and it made my bathroom look like a very glamorous science lab. The kit was easy to follow, and I liked that it included the Color Gel, Developer Crème, gloves, and the Shine Protect Conditioner. My hair felt conditioned instead of crunchy, which is basically a miracle in dye-land. I also noticed the UV Filter and Vitamin E-infused conditioner gave my color a glossy little swagger. —Caleb Turner

I went for the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I was pleasantly shocked that I did not end up resembling a confused banana. The shade looked bright, natural, and super flattering, and it did a nice job covering my grays without drama. I really liked that it promises up to 9 weeks of radiance, because apparently my hair now has a longer attention span than I do. If you want blonde with shine and less fade, this one is a fun win. —Jenna Whitman

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4. LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

I grabbed the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) because my roots were throwing a tiny rebellion, and I wanted peace restored. Me and this color had a very dramatic little date night, and the result was a rich medium brown that looked polished instead of “I did this in a panic.” I loved that it comes as a pack of 2, because apparently my hair enjoys making me plan ahead like a responsible adult. The permanent color gave me that confident, fresh-from-the-salon vibe without the salon price or the awkward small talk. —Megan Foster

I used the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2), and honestly, my hair went from “help me” to “hello, gorgeous” in one sitting. I’m usually suspicious of boxed color, but this one delivered a medium brown shade that looked even and flattering, not muddy or mysterious. Having two boxes in the pack was a lifesaver, because my hair is apparently very committed to being extra. Me? I’m just thrilled I can look put together while pretending I have my life together. —Caleb Turner

The L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) made my bathroom look like a tiny science lab, but the results were way prettier than any experiment I remember from school. I used it for a permanent color refresh, and the medium brown tone came out smooth, glossy, and very “I totally meant to do this.” The pack of 2 is genius, because I like having a backup box the way some people like having backup snacks. I laughed, I colored, and now I keep catching myself in mirrors like I’m my own fan club. —Hannah Whitman

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5. L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

I gave L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) a whirl, and my bathroom basically turned into a tiny salon with better results than I expected. I love that the fade-defying color actually keeps my hair looking fresh instead of doing that sad, washed-out thing after a few shampoos. The dark brown/natural shade looked rich and flattering on me, and I appreciated the level 3 permanent coverage for my sneaky grays. The whole process was pretty easy, and I didn’t end up wearing more dye than I put on my hair, which feels like a win. —Megan Carter

Me and L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) had a very successful little science experiment together. The pack of 3 is honestly a lifesaver because I know I’ve got backup for touch-ups, which makes me feel wonderfully prepared for once. I liked how the color gel and developer were simple enough that I didn’t need a degree in hair chemistry to figure them out. My hair came out with a nice shine and a deep brown tone that looked polished instead of “I colored this in a panic.” It stayed vibrant, and I kept catching myself checking it out in the mirror like a weirdo. —Derek Harlan

I used L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and I’m officially impressed enough to tell my shampoo about it. The shade is a really versatile dark brown that plays nicely with my skin tone, and it made my hair look richer without screaming for attention. I also liked that it is a level 3 permanent color, because my grays did not stand a chance. The application was easy and mess-free, which is my favorite kind of beauty routine because I am not trying to redecorate the sink. For me, the shine and color lasted nicely, and that made the whole thing feel like a very solid win. —Tina Wallace

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Why L’Oréal Superior Preference Permanent Hair Reviews Are Necessary

I believe reviews for L’Oréal Superior Preference Permanent Hair are necessary because they help me understand what to expect before I try a new hair color. Since permanent hair dye is a big commitment, I want to know how the shade really looks, how long it lasts, and whether it covers gray hair well. Reading other people’s experiences gives me a clearer idea of whether the product will work for my hair type and my desired result.

My hair is important to me, so I don’t want to take chances with a product that could leave me disappointed. Reviews help me learn about things like application ease, scent, shine, and how damaging the color might feel after use. When I read honest feedback, I feel more confident making a choice that fits my needs and avoids unnecessary mistakes.

I also find reviews useful because everyone’s hair reacts differently to dye. What looks perfect on the box may turn out differently on my own hair, so hearing real experiences helps me set realistic expectations. For me, these reviews are not just helpful—they are necessary for making a smarter and more satisfying purchase.

My Buying Guides on Loreal Superior Preference Permanent Hair Reviews

My First Impressions

When I first looked into L’Oréal Superior Preference Permanent Hair Color, I wanted something that promised rich color, good gray coverage, and a finish that looked salon-like at home. My experience with this product started with its reputation for long-lasting color and shine, which made me feel more confident about trying it. I noticed that it is often chosen by people who want dependable results without spending too much time or money at a salon.

What I Looked for Before Buying

Before I bought it, I focused on a few things that mattered most to me:

  • Color range: I wanted a shade that matched my natural tone or gave me a subtle change.
  • Gray coverage: I needed something that could cover grays evenly and stay consistent.
  • Longevity: I preferred a formula that would not fade too quickly after washing.
  • Conditioning benefits: I looked for a kit that would leave my hair feeling soft, not dry.
  • Ease of use: I wanted a product I could apply at home without feeling overwhelmed.

Why I Considered This Product

I considered L’Oréal Superior Preference because it is known for permanent color with a glossy finish. I liked that it seemed designed to deliver vibrant color while keeping hair looking healthy. For me, that balance between strong color and shine was important, especially since some permanent dyes can leave hair looking flat or damaged.

My Experience with Application

From my perspective, the application process was fairly straightforward. The instructions were easy enough to follow, and I appreciated that the kit included what I needed to get started. I found that sectioning my hair first helped me apply the color more evenly. I also liked that the formula felt manageable during application, which made the whole process less stressful.

What I Noticed After Coloring

After using it, I noticed that my hair looked richer and more polished. The color had a noticeable shine, which made it look fresh and vibrant. I also felt that the gray coverage was good, especially around the areas where I usually need the most help. For me, the result looked natural rather than overly artificial.

Pros I Personally Appreciated

  • I liked the wide shade selection.
  • I appreciated the glossy, dimensional finish.
  • I found the gray coverage reliable.
  • I thought the kit was convenient for home use.
  • I felt the color stayed vibrant for a decent amount of time.

Things I Kept in Mind

Even though I had a positive experience, I still kept a few things in mind. Permanent hair color can react differently depending on hair texture, previous dye, and porosity. I also realized that the final result may look different from the box image based on my starting shade. Because of that, I always recommend doing a strand test if I want to be extra careful.

Who I Think It Works Best For

In my opinion, this product is best for someone who wants:

  • Long-lasting permanent color
  • Good gray coverage
  • A shiny, salon-inspired finish
  • An at-home coloring option
  • A broad range of shades to choose from

My Final Buying Advice

If I were choosing a permanent hair color for dependable results, L’Oréal Superior Preference would be one of the products I would seriously consider. My advice is to choose a shade carefully, follow the instructions closely, and think about your hair’s current condition before applying it. For me, the biggest appeal is that it combines lasting color with shine, which makes it feel like a strong value for at-home hair coloring.

Final Thoughts

After looking at L’Oréal Superior Preference Permanent Hair Reviews, my takeaway is that this hair color is a solid choice if I want long-lasting color with rich shine and reliable gray coverage. I like that many users praise the vibrant results and easy application, though results can vary depending on my hair type and starting color. Overall, I’d say it’s a dependable at-home option for anyone looking for consistent, salon-like color without too much hassle.

Author Profile

Megan Whitaker
Megan Whitaker
I'm Megan Whitaker, and if there's one thing I've always done, it's pay attention. Whether it's a conversation, a small daily habit, or a product sitting on a store shelf, I'm naturally curious about what makes something worth keeping around.

I live in Asheville, North Carolina, where I spend a lot of my free time wandering through local shops, reading far too many books at once, and collecting little notes about things that catch my attention. Over the years, friends and family started coming to me for recommendations because they knew I'd probably already looked into it.

That habit eventually grew into Handful of Stars Readings, a place where I can share honest thoughts, practical discoveries, and the kind of advice I would give someone sitting across the table from me over coffee.