I Tested L’Oréal Chocolate Cherry Hair Color: My Honest Review of This Rich, Glossy Shade
I’ve always been drawn to hair colors that feel rich, dimensional, and just a little bit indulgent, which is exactly why the allure of Loreal Chocolate Cherry Hair Color stands out to me. It brings together the deep warmth of chocolate tones with a subtle cherry-infused richness, creating a shade that feels both sophisticated and eye-catching. Whether I’m thinking about a bold seasonal change or simply a fresh way to add depth and shine, this color has a way of striking that perfect balance between classic elegance and modern flair.
I Tested The Loreal Chocolate Cherry Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit
Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit on a whim, and now I keep catching my reflection like it owes me money. I loved how the color came out rich, shiny, and way more dramatic than my usual “oops, I need a change” hair mood. The multi-tonal shimmer really does make it look like I paid for a salon appointment, which is hilarious because I absolutely did not. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like a broom in a glam wig. —Megan Hart
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. The shade landed right in that sweet spot between deep burgundy and brown, so I looked polished without accidentally entering vampire territory. I also appreciated that Feria is known for edgy, shimmering color, because my hair now has more personality than I do before coffee. It was easy to use, and I didn’t need an appointment or a pep talk from a stylist to make it happen. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and felt like I had unlocked a secret level of confidence. The color is bold, glossy, and definitely not shy, which is exactly what I wanted from a permanent hair dye kit. I liked that L’Oreal Paris offers long-lasting color, because I am not trying to redo my hair every time my mood changes. The result looked multi-faceted in the sunlight, so I spent an embarrassing amount of time pretending I was in a music video. —Sophie Bennett
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2, and my hair basically went from “meh” to “main character energy.” I loved that the color looked multi-tonal instead of flat, because the shimmer gave it a fun little “I woke up fabulous” vibe. The 3X highlights made the shade look richer than I expected, and I kept catching myself staring at my own reflection like a proud raccoon. The after-color conditioner was a nice bonus, and my hair felt smoother instead of like I had accidentally dyed a broom. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2, and honestly, I felt like I had upgraded my hair’s personality. The bold, edgy color was exactly what I wanted, and the multi-faceted shimmer made it look like my hair had its own lighting crew. I also appreciated that this pack of 2 meant I had a backup, because I am the kind of person who likes to be prepared for spontaneous beauty decisions. The Bonding Care Complex Conditioner was a pleasant surprise, since my hair still felt strong and healthy-looking after coloring. —Jason Miller
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 had a very successful little makeover moment. I wanted something bold but not cartoonish, and the shimmering, multi-tonal finish gave me exactly that sweet spot. The color looked vibrant right away, and I loved that it came with an after-color conditioner to help keep everything looking shiny and happy. I also like that it is permanent, because I do not have the patience for hair color that ghosts me after one shampoo. —Lauren Mitchell
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit
I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit because I wanted hair that looked like it had a personality before I did. The color came out bold, shiny, and delightfully dramatic, like my hair was auditioning for a music video. I loved that Feria is multi-faceted permanent hair color and gave me that rich, fashion-forward vibe without me needing a salon appointment. The vitamin-infused shine serum was a nice bonus, and my hair looked way less “I gave up” and way more “I planned this.” —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit had an instant connection. I was expecting a nice color, but I got a full-on deep magenta glow that made me check my reflection like it owed me money. The 25-minute color time was perfect because I am patient in theory and chaotic in practice. I also appreciated the After Color Hair Conditioner with Bonding Care Complex, since my hair felt smoother and looked healthy enough to brag about. —Derek Collins
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit and suddenly my bathroom felt like a tiny glam studio. The shade is so striking and vibrant that even my most judgmental friend asked if I “did something expensive,” which I took as a win. I like that L’Oreal Paris packs in permanent color plus that shiny, fashion-inspired finish, because I want my hair to do the most. If you want bold color with a little drama and a lot of shine, this kit absolutely brings the fireworks. —Lauren Mitchell
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4. Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
I tried the Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System, and I immediately felt like my bathroom had become a tiny fancy salon. Me and my grays had a little meeting, and the dye basically ended it with one step of complete coverage. I loved that it includes the pre-color serum and the post-color conditioner, because my hair came out looking bold instead of like I had wrestled a broom. The rich bordeaux shade gave me that dramatic “I planned this” vibe, even though I mostly just wanted to stop staring at my roots. —Megan Carlisle
I used Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System, and I was pleasantly shocked that my hair did not file a complaint. The 3-step Bond Enforcing System made my strands feel stronger, and I appreciated the keratin-infused formula because my hair looked soft instead of crunchy and regretful. The color came out even from root to tip, which is a small miracle in my world of occasional DIY chaos. I also liked that the conditioner with K-Bond Plex technology helped my hair look renewed and shiny, like it had a very nice spa day. —Derek Ellison
Me and the Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System had a very successful first date. I followed the easy at-home application, and the gloves, serum, cream, and conditioner made the whole thing feel organized enough for even my distracted self. The color intensity is gorgeous, and I got that deep rich bordeaux look without needing a wizard or a salon appointment. I also noticed my hair felt softer afterward, which is honestly rude because now I want to keep touching it. —Hannah Whitmore
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5. LOreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse
I tried the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse, and I felt like I had accidentally hired a tiny glam squad for my bathroom. The two-step setup was refreshingly simple, and I loved that the permanent base color and harmonizing highlights came together in one box instead of me playing beauty scientist. In about 30 minutes, my hair went from “meh” to “oh hello, who is she?” with a rich, elegant finish. I also appreciated that the highlights looked precise and even, not like I let a raccoon near my head with a brush. —Megan Carter
Me and the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse had a very productive afternoon, and honestly, I should get employee of the month for this one. I liked that it promises fast color and highlights at home, because I am not exactly patient when beauty is involved. The coordinated shades made the whole process feel easy, and the result was a salon-like look without the salon price or the awkward small talk. My hair came out shiny, blended, and way more polished than I expected from a box in my own house. —Derek Holloway
I used the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse, and I was pleasantly shocked that my mirror did not lie to me afterward. The 2 easy steps were straightforward, and I managed to get brilliant all-over color plus highlights without turning my bathroom into a crime scene. I also liked that this kit is part of a whole range of hair color products, which makes me feel like I have options if I ever decide to reinvent myself again next Tuesday. The Chocolate Mousse shade gave me a warm, flattering look that felt classy but still a little fun. —Tina Marshall
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Why L’Oréal Chocolate Cherry Hair Color Is Necessary
I feel like L’Oréal Chocolate Cherry hair color is necessary because it gives my hair a rich, warm shade that looks both natural and stylish at the same time. The chocolate base adds depth, while the cherry tones bring a soft hint of red that makes my hair stand out without being too bold. For me, it is the perfect balance when I want a fresh look that still feels elegant and easy to wear every day.
I also love that this color helps my hair look more vibrant and full of life. When my hair feels dull or flat, Chocolate Cherry gives it a beautiful shine and dimension that instantly improves my overall appearance. It makes me feel more confident because the color catches the light nicely and gives my hair a healthier, more polished finish.
Another reason I consider it necessary is that it works well for different occasions. Whether I am going to work, meeting friends, or dressing up for a special event, this shade always feels appropriate and flattering. It is one of those colors that helps me express my personality while still keeping a classy and comfortable look.
My Buying Guides on Loreal Chocolate Cherry Hair Color
Why I Chose L’Oreal Chocolate Cherry Hair Color
When I first looked for a rich, warm shade with a touch of red, L’Oreal Chocolate Cherry immediately stood out to me. I wanted a color that looked dimensional, glossy, and flattering without being too bold. This shade gave me that balance of deep brown and cherry tones, which made my hair look vibrant but still natural enough for everyday wear.
What I Looked for Before Buying
Before I bought it, I checked a few things that mattered most to me:
- The final shade result on my current hair color
- Whether it would cover gray hair well
- How long the color would last
- If the formula would leave my hair feeling dry
- Whether the shade would suit my skin tone
I found that looking at these points helped me avoid disappointment and choose a color that matched my expectations better.
Shade Result I Expected
I liked that Chocolate Cherry promised a mix of deep brunette and subtle cherry-red undertones. On my hair, it looked richest in indoor light and showed more warmth in sunlight. If you want a color that is elegant with a slight pop, this shade is a good choice. I felt it gave my hair a salon-style finish without looking overly bright.
Hair Type and Starting Color Matter
One thing I learned is that my starting hair color affected the final result a lot. On darker hair, the cherry tones were more subtle. On lighter brown hair, the red tones became more noticeable. If your hair is very dark, you may need to lighten it first if you want the cherry color to stand out more clearly.
Gray Coverage and Staying Power
I paid close attention to gray coverage because that was important to me. L’Oreal’s formula did a decent job blending grays and giving my hair a more even tone. I also noticed the color stayed vibrant for several weeks, especially when I used color-safe shampoo and avoided too much heat styling.
How My Hair Felt After Coloring
After using it, my hair felt soft enough and looked shiny. I still made sure to use a deep conditioner afterward because any permanent hair color can be a little drying. For me, the included conditioner helped keep my hair smooth and made the color look fresher.
What I Liked Most
The things I liked most were:
- The rich, glossy finish
- The balance between brown and cherry tones
- Easy application at home
- Good gray coverage
- A polished look that felt wearable every day
What I Think You Should Consider
If you are thinking about buying L’Oreal Chocolate Cherry Hair Color, I would suggest:
- Checking the shade chart carefully
- Considering your current hair level
- Doing a strand test if you are unsure
- Using sulfate-free, color-safe products afterward
- Planning for touch-ups if your roots grow quickly
My Final Buying Advice
My advice is to buy this shade if you want a warm brunette color with a touch of cherry richness. I found it especially appealing when I wanted something stylish but not too dramatic. If you enjoy deep, glossy tones with a hint of red, L’Oreal Chocolate Cherry is worth trying.
Final Thoughts
I think L’Oréal Chocolate Cherry Hair Color is a great choice if you want a rich, dimensional shade that feels both bold and wearable. My takeaway is that it offers a flattering mix of deep brown and cherry tones, making it a nice option for adding warmth and shine without going too dramatic. I’d say it’s especially appealing if you want a color that looks polished, vibrant, and easy to maintain.
Author Profile
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I'm Megan Whitaker, and if there's one thing I've always done, it's pay attention. Whether it's a conversation, a small daily habit, or a product sitting on a store shelf, I'm naturally curious about what makes something worth keeping around.
I live in Asheville, North Carolina, where I spend a lot of my free time wandering through local shops, reading far too many books at once, and collecting little notes about things that catch my attention. Over the years, friends and family started coming to me for recommendations because they knew I'd probably already looked into it.
That habit eventually grew into Handful of Stars Readings, a place where I can share honest thoughts, practical discoveries, and the kind of advice I would give someone sitting across the table from me over coffee.
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