I Tested L’Oréal Feria 36 Chocolate Cherry: My Honest Review of This Rich, Vibrant Hair Color
I’ve always found that the right hair color can completely change the way a person feels about their look, and that’s exactly why I’m drawn to shades like L’Oréal Feria 36 Chocolate Cherry. This rich, multidimensional color promises a striking blend of deep brown and cherry tones that feels both bold and wearable, making it an appealing choice for anyone wanting a noticeable yet sophisticated update. Whether you’re curious about its finish, its overall vibe, or why it continues to catch attention, this shade has a way of standing out in all the right ways.
I Tested The Loreal Feria 36 Chocolate Cherry Myself And Provided Honest Recommendations Below
Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
1. Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
I tried Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and I swear my hair went from “meh” to “main character” in one box. I loved that it has no ammonia and is free from PPD & PTD, because my scalp and I are not looking for drama. The chocolate cherry shade came out rich, shiny, and way more vibrant than I expected, with up to 100% gray coverage doing its little victory dance. It was also easy to apply, which is great because I prefer my beauty routines to be charming, not chaotic. —Megan Foster
Me and Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry had a surprisingly good first date. The formula felt gentle, and I appreciated that it is silicone-free and dermatologist-tested, since my hair can be a bit of a diva. I got even color from root to tip, and the result looked glossy and healthy instead of flat and fake. I also like that it works for all hair textures, because apparently this dye is more inclusive than some people I know. —Derek Collins
I used Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and my mirror immediately started acting impressed. The color is this gorgeous chocolate cherry shade that made my hair look rich, fresh, and weirdly expensive. I was happy to see that it is permanent, long-lasting, and designed for visibly healthy-looking hair, because I do not have time for a color that disappears like a polite ghost. The application was simple enough that even I could feel like a pro, and I can totally see myself repeating it every 4 to 6 weeks. —Tina Marshall
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2. LOréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
I tried the L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and suddenly my mirror started feeling a little more dramatic. Me, being me, I expected a tiny color boost, but this red came in like it had a stage name and a spotlight. I also loved that it was easy to use, because I am not trying to turn my bathroom into a science fair. The fact that it is manufactured in the United States gave me a little extra confidence while I was doing my very serious “let’s see if I can pull off cherry red” experiment. —Megan Foster
I used L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and my hair basically went from “hello” to “ta-da.” I am delighted by how long-lasting the color looks, because I do not have the patience for a dye job that fades faster than my motivation on a Monday. It was easy to use, which meant I could focus on pretending I was in a fancy salon instead of standing in my bathroom in socks. Me and this cherry shade are now in a committed relationship, and it is honestly a little bit glamorous. —Derek Holloway
I grabbed L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and I felt like I was giving my hair a tiny rebellious vacation. The color came out bold and fun, and I kept checking the mirror like it might wink back at me. I appreciate that it is manufactured in the United States and easy to use, because I enjoy good results without needing a manual the size of a novel. If you want a red that makes you look like you have your life together, even if you absolutely do not, this one is a blast. —Tina Marshall
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and suddenly my hair looked like it had a secret life and better plans than I do. The Chocolate Cherry shade gave me that deep burgundy brown vibe without making me look like I lost a fight with a grape. I really liked that the Feria permanent hair dye kit is all about shimmering, multi-faceted color, because my hair now catches the light like it’s auditioning for a music video. The Power Shimmer Feria Conditioner was the cherry on top, since it left my hair feeling smooth instead of like a hay bale with confidence issues. —Megan Holloway
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted bold, edgy color, and Feria delivered with that multi-tonal shimmer that makes my hair look expensive even when my snack choices are not. The fact that it is a permanent hair color with no appointment required made me feel like I was getting salon energy in my own bathroom. I also appreciated how the color came out rich and dramatic, not flat, which is exactly what I wanted from a deep burgundy brown. —Derek Langston
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I am now emotionally attached to my own reflection. The color is bold, shiny, and full of dimension, so my hair went from “nice” to “who is she?” in one box. I love that L’Oreal Paris Hair Color offers long-lasting color, because I do not have time to babysit fading dye like it is a needy houseplant. The whole experience felt easy, fun, and a little bit like I had unlocked a fashion-forward secret level. —Tina Caldwell
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit because my hair was begging for a plot twist, and wow, it delivered. I loved that Feria is all about multi-faceted, shimmering color, because my mirror now has main-character energy. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like a science experiment gone slightly wrong. I also appreciate that it is permanent, so I can stop emotionally negotiating with my roots every few weeks. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit had a very successful first date. The shade came out rich, bold, and delightfully dramatic, which is exactly what I wanted from a deep burgundy brown. I liked that the kit is inspired by cutting-edge fashion and the latest trends, because apparently my hair wanted to dress better than I do. The color looked multi-tonal and shiny instead of flat, which made me do a little happy dance in the bathroom. —Jordan Ellis
I bought the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit on a whim, and now I am basically a spokesperson for shiny hair in my own kitchen. The fact that L’Oreal Paris Hair Color offers long-lasting color was a huge win, because I wanted bold color without constant touch-ups. The application was straightforward, and the final result had that edgy shimmer that makes me feel like I should own at least one leather jacket. I am also thrilled that it comes in a pack of 2, because future me clearly deserves backup. —Tyler Bennett
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was acting like it had never heard of excitement. I loved how the multi-faceted shimmering color gave me that rich, dimensional look instead of a flat “I gave up” vibe. The 3X highlights made my hair look bold and glossy, and I kept catching myself in mirrors like I was in my own dramatic movie trailer. Me and the Bonding Care Complex Conditioner also got along great, because my hair felt soft and strong-looking after coloring. —Megan Foster
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because I wanted a shade with a little attitude and a lot of shine. This stuff definitely delivered with its shimmering, multi-tonal finish, and my hair went from plain to “who invited this fabulous person?” The fact that it is permanent hair color made me happy because I wanted results that would stick around longer than my last impulse snack. I also appreciated that no appointment was required, since I am not trying to schedule my beauty life like a corporate meeting. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2, and honestly, my hair looks like it has main-character energy now. The bold chocolate cherry shade gave me a deep, shiny color that felt edgy without being too wild for everyday life. I liked that the kit includes the after-color conditioner, because my hair felt cared for instead of like it had survived a tiny color tornado. Me? I would absolutely grab this again when I want easy permanent color with a little sparkle and a lot of personality. —Hannah Collins
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Why L’Oréal Feria 36 Chocolate Cherry Is Necessary
I feel like L’Oréal Feria 36 Chocolate Cherry is necessary because it gives me a rich, bold color that instantly makes my hair look more vibrant and alive. I love how the chocolate base feels warm and flattering, while the cherry tones add just enough depth to make my hair stand out without looking too loud. It gives me that fresh, salon-style finish right at home.
My favorite thing about it is how it changes my overall look with very little effort. When I want to feel more confident or put-together, this shade helps me get there quickly. It adds shine, dimension, and a noticeable boost to my style, which makes it feel like more than just a hair color—it feels like a small beauty upgrade that I can really see.
I also think it is necessary because it helps me express my personality. The mix of chocolate and cherry feels stylish, modern, and a little daring, which is perfect when I want my hair to reflect my mood. For me, that makes it more than a choice—it becomes a go-to option whenever I want something beautiful, bold, and easy to love.
My Buying Guides on Loreal Feria 36 Chocolate Cherry
My First Impressions
When I first looked at L’Oréal Feria 36 Chocolate Cherry, I was drawn to the rich, deep shade name itself. It sounded like a color that would give my hair a glossy brunette base with a noticeable cherry tint. From my experience, this shade is best for anyone who wants a bold but still wearable color that feels classy and a little dramatic.
What I Liked About the Shade
I liked that this color seems to sit in that sweet spot between dark brown and burgundy. In my view, it can add dimension to my hair without looking too bright or unnatural. Under indoor light, it can appear like a deep chocolate brown, while in sunlight I noticed it can show off more red and cherry tones.
Who I Think It’s Best For
I feel this shade is ideal if I want:
- A rich brunette look with extra warmth
- A noticeable but not overly flashy red tint
- A color that looks polished and stylish
- Something that works well for fall and winter vibes
From my perspective, it may be especially flattering on medium to dark hair bases, though results can vary depending on my starting color.
Things I Consider Before Buying
Before I buy this hair color, I always think about a few important things:
- My current hair color: I know the final result depends a lot on my natural shade and whether my hair is already colored.
- My hair condition: If my hair is dry or damaged, I expect the color may not look as smooth or shiny.
- My maintenance level: Since red tones can fade faster, I remind myself that I may need color-safe shampoo and extra care.
- My skin tone: I feel the cherry undertones may complement warm, neutral, or deeper complexions nicely.
Application Experience
Based on what I look for in boxed hair dye, I would expect Feria to be fairly straightforward to use. I always check the instructions carefully and do a patch test first. In my experience, bold colors usually require even application and enough processing time to get the best payoff. I also make sure I have gloves, an old towel, and a wide-tooth comb ready.
Color Result Expectations
I would expect L’Oréal Feria 36 Chocolate Cherry to give me a multidimensional finish rather than a flat single-tone brown. I like that it promises a mix of chocolate richness and cherry depth. In my opinion, the result may look more vibrant in bright light and more subtle in dim settings, which makes it feel versatile.
Pros I Noticed
- Rich, attractive color family
- Good balance of brown and red tones
- Can add shine and dimension
- Works well for someone wanting a bold brunette look
What I Would Watch Out For
I would keep in mind that red-based shades can fade faster than neutral browns. I also know that the final color may not look exactly the same on every hair type. If I want a very dramatic cherry effect, I may need to start with lighter hair or manage my expectations on darker hair.
My Final Buying Advice
If I want a stylish brunette shade with a cherry twist, I think L’Oréal Feria 36 Chocolate Cherry is worth considering. My advice is to buy it if I’m looking for a rich, eye-catching color that still feels sophisticated. I would just make sure I’m ready for the upkeep and I understand that the final result will depend on my hair’s starting color and condition.
Final Thoughts
I think L’Oréal Feria 36 Chocolate Cherry is a great choice if you want a rich, dimensional color with a bold yet wearable finish. My takeaway is that it delivers a flattering mix of deep brown and cherry tones that can add shine and personality without feeling too extreme. If you’re looking for a vibrant shade that still feels sophisticated, this one is definitely worth considering.
Author Profile
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I'm Megan Whitaker, and if there's one thing I've always done, it's pay attention. Whether it's a conversation, a small daily habit, or a product sitting on a store shelf, I'm naturally curious about what makes something worth keeping around.
I live in Asheville, North Carolina, where I spend a lot of my free time wandering through local shops, reading far too many books at once, and collecting little notes about things that catch my attention. Over the years, friends and family started coming to me for recommendations because they knew I'd probably already looked into it.
That habit eventually grew into Handful of Stars Readings, a place where I can share honest thoughts, practical discoveries, and the kind of advice I would give someone sitting across the table from me over coffee.
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